Award for Dog&Style campaign

On the annual awarding ceremony of UEPS accolades (Serbian Marketing Communications Association), the campaign of the Veterinary Institute Subotica won the 3rd place for Dog&Style food in the category of “Promotional integrated campaigns”. Traditionally, the Association awards the best works in the field of market communications, and the accolades for 2013 have been awarded in 20 different categories.

The awarded marketing campaign of the Veterinary Institute Subotica was created regarding the new Dog&Style brand of dog food. The unique creative concept and communication whose bearer is the canine character “ŠmeKER”, the virtual brand ambassador, was followed by all channels - from the packaging itself, to TV commercials and print ads, to OOH channels, and web communication.